| Here's a couple of questions that keep internet | | | | it reacts best of all when these pictures are moving |
| marketers awake at night. "How can I increase | | | | pictures accompanied by music. |
| website traffic?" and "How can I increase sales?". | | | | These days, people are conditioned to watch TV and |
| Well, no more sleepless nights, because there's an | | | | play video games, so it's natural they will be drawn to |
| easy, highly effective and proven way to solve both | | | | video rather than a long sales letter made up of just |
| problems -- a video website. | | | | text and a few still pictures. That's why the ability to |
| You've no doubt heard of John Reese, who is one of | | | | create web site video has been the subject of so |
| the best known and respected marketers on the | | | | much research. |
| internet. John is noted for his meticulous testing over | | | | And the most knowledgeable and forward thinking |
| every aspect of the sales process and he recently | | | | marketers, like John Reese and Mike Filsaime were on |
| conducted a remarkable experiment. | | | | the starting blocks, ready to take full advantage of |
| He took a traditional text and pictures sales page, | | | | this amazing new technology, which will revolutionize |
| which was already pulling many orders and added a | | | | online marketing in the way the development of |
| web site video. At the same time, he shortened the | | | | e-mail did. |
| long sales letter. | | | | All the barriers that once stood in the way of simple, |
| The results was astonishing. | | | | cheap and easy web video have now been blown |
| Sales increased threefold, due entirely to the addition | | | | away. Gone are the technical problems of slow |
| of web video, even though the amount of text on | | | | loading and jerky video. At the same time, the ability |
| the sales letter had been reduced. | | | | of over 90% of people on the planet to watch a |
| To check this was no freak result, John then added | | | | web site video as easily as they read text has been |
| webvideo to other types of sales page and increased | | | | made possible with almost 100% coverage of high |
| sales conversions every single time. | | | | speed, broadband internet and the almost 100% |
| Mike Filsaime is another highly regarded internet | | | | usage of a standard Flash plug-in to receive |
| marketer, who has enjoyed amazing results with | | | | webvideo. |
| web site video. Mike recently made $100,000 in sales | | | | Much of the credit for the universal acceptance of |
| in one week, without a sales page -- just web video. | | | | one standard video format goes to the Adobe |
| He followed up that success by making $15million | | | | Corporation. Adobe, famous for their free and |
| worth of sales in a week, using video to promote his | | | | universal Adobe Acrobat Reader, have now done it |
| Seven Figure Code product launch. | | | | again with their universal Flash viewer. This allows |
| Why is it web video is far more compelling than text | | | | web site video to be viewed on both PCs and Mac |
| and pictures? | | | | computers. |
| Here's why. I bet you've heard the expression | | | | As John Reese rightly says. "Web video is here to |
| "impulse purchase". What this means is, most buying | | | | stay and will soon become a must-have for every |
| decisions are made on an emotional impulse. And | | | | web site". |
| video taps directly on the brain's emotional seat, | | | | So if you want to increase website traffic and |
| because our brains -- particularly the part that | | | | increase sales, the only question you need to ask is: |
| controls emotion -- thinks and reacts to pictures. And | | | | How do I get started on my own video website? |