| ACN started in 1993 and has grown into the planet's | | | | and the business plan. This may work for a little while |
| biggest direct sales telecommunications company. | | | | but what happens when you run out of people to |
| Their products range from the ACN video phone to | | | | talk to? Your business begins to die due to lack of |
| wireless service and wireless phone to long distance | | | | prospects. There are not many people that are |
| service. They are mostly known for the ACN video | | | | connected with enough people to keep their business |
| phone which can connect people across the globe | | | | afloat for a long period of time. The only way to |
| through video and voice. | | | | continue the growth in your business is to do |
| ACN has joined on the relationship marketing | | | | marketing and attract new prospects every single |
| bandwagon. They rely on the MLM business style to | | | | day. |
| move their products. Their style to marketing their | | | | One of the most lucrative ways to advertise a |
| products is through a downline of representatives | | | | opportunity is to promote on the internet. All |
| who sell the products by sharing them with people | | | | businesses are using the power of the internet to |
| they know such as family members, friends, | | | | reach potential customers. The odd and amazing thing |
| co-workers and other people they have contact with. | | | | about ACN is they try to keep their distributors from |
| This way of marketing has thrust ACN to the front | | | | using the internet to grow their business. I know this |
| of the line in their industry. Network marketing has | | | | first hand because I have conversed with many ACN |
| been a lucrative way to sell products since 1949 and | | | | reps who told me that their upline told them that |
| has become the marketing arm for a very diverse | | | | using the internet to find leads was a waste of time. |
| range of products. It seems today that anything and | | | | I can prove them wrong. Distributors on my team |
| everything is sold through MLM. | | | | have so many leads that there is not enough time in |
| ACN is growing really well but I have a beef with | | | | the day to call them all. |
| them. With the resources ACN has in way of | | | | You would think that a company like ACN that has a |
| technology you would imagine they would come up | | | | high tech video phone would consider using current |
| with marketing training for their reps that was more | | | | technology to grow their business. What they would |
| current and tuned to reach the masses. | | | | rather do is promote an old style, ineffective |
| First I should state that I am a professional network | | | | marketing technique from the 90's and gloss over the |
| marketer and I use current marketing practices such | | | | fact that 97% of their reps are having zero success. |
| as the internet to grow my business. As I mentioned, | | | | So I raise the question, "Why not teach your |
| ACN uses the MLM style but teaches their | | | | distributors a way to market so they will find true |
| distributors old marketing techniques. What most | | | | success and build a successful team?" I suspect that |
| people don't understand is the old style of of hunting | | | | the leaders at ACN don't know how to use the |
| down friends and relatives and creating a warm list is | | | | internet and are terrified of it. |
| the worst way to build a business and has already | | | | I can't blame ACN because this problem spans the |
| become very ineffective in building a huge team of | | | | entire MLM industry. Most MLM companies do not |
| reps. This is the #1 reason most people fail to make | | | | teach marketing. If you think chasing your friends and |
| money in network marketing. | | | | family is marketing then you are dead wrong. When |
| I'll paint picture for you. Think about a small business. | | | | you have marketing in place the leads call you and |
| How about a pizza shop? Suppose you owned a | | | | chase you down. This style of building your business |
| pizza store and you invited every one of your friends | | | | is not mentioned in the MLM world. It's about time for |
| and your family to come out and purchase a pizza | | | | the old dinasours in this business to either learn some |
| every couple of weeks. That seems like a fantastic | | | | new marketing techniques or hang up trying to teach |
| idea but what happens on the days your friends | | | | their downline ineffective ways to make money. |
| don't feel like eating pizza? If they don't come in | | | | I teach people the right way to promote their |
| these days then there won't be many sales. My point | | | | opportunity online and have found that this is the |
| is you need more that just your friends and family to | | | | best way to generate a flow of prospects that will |
| grow a business. What you actually need is a | | | | allow you to build a huge business over time. Visit the |
| constant stream of customers flowing through your | | | | resources below for additional information on my |
| doors every single day.. | | | | marketing strategies and how you can employ the |
| This model also works with multi-level marketing. The | | | | power of the web and literally grow your business on |
| trainig you get with ACN is to make a list of all the | | | | auto-pilot. This works for ACN and any other |
| people you know and drag them to a business | | | | multi-level marketing you decide to build. |
| presentation where they will be sold on the product | | | | |