| In the past if you were small business, there were | | | | higher ranking itself. At the same time it should |
| no ways, but to place paid advertisement into local | | | | receive maximum number of incoming outside links to |
| newspaper to attract some attention to your small | | | | be boosted. We believe that this logic is in essence |
| retail store, restaurant, or repair shop. Internet opens | | | | abolished and nowadays Google deploys multiple |
| unlimited and virtually free possibilities for you, | | | | concurring parameters to determine the page rank. |
| however there are some conditions, or better to | | | | Plus, official page rank, that you can see on Google |
| say, you have to know how internet search engines, | | | | toolbar is actually related to page aging process and |
| such as Google, yahoo, MSN work and how to make | | | | is not directly related to real pagerank in search |
| them work for your business, attracting leads, | | | | results. Just try to think about internet news. You |
| potential customers, employees, vendors with better | | | | often see news headlines relevant to your search |
| conditions, etc. | | | | queries on the top and obviously these news |
| 1. Article and Keywords. First of all article should be a | | | | headlines are on not yet ranked pages of media |
| bearer of your website strategic keywords, | | | | portals. Back to the paragraph - feel free to place up |
| otherwise it will be gunshot to the blue. Try to | | | | to five links back to your web sites |
| incorporate some keywords into article, press | | | | 3. Originality of the header. Yes, we believe that |
| release, news or blog header, then keep supporting | | | | Google tries to evaluate the header to be dense with |
| your introduction with additional keywords | | | | relevant keyword and at the same time to be |
| combinations. Do not overuse keywords, however, | | | | uniquely original and in essence represent good |
| your publication should be written in natural language, | | | | example of your creativity as journalist. We believe |
| otherwise both editor and search engine declassify it | | | | that it matches relevance and originality of header |
| 2. About Author section and links back. The theory | | | | words combination. Please see alchemy keyword in |
| of page ranking says that the web page should have | | | | the header and this might be one of the reasons for |
| minimal number of outgoing links in order to achieve | | | | this article to be ranked relatively high. |