| Podcasting has become one of the hottest trends in | | | | weekly podcast of "Hot Options Tip for this week"; |
| media. It is an alternative marketing and | | | | this will be hot favorite for those in options trading. |
| communication tool for online marketers. The trend is | | | | (4) Provides better memory retention |
| picking up and it provides a very good source of | | | | Podcasting involves seeing, hearing and experiencing. |
| direct communication with your target audience, who | | | | If combined, it provides the best result for memory |
| wants to receive your audio broadcasts | | | | retention of about 75% for an average person. This |
| automatically, without the need to access your | | | | infers that audio messages are definitely more |
| website. | | | | memorable than just plain text. Memory retention is |
| There are many benefits from podcasting that you | | | | one of the more important benefits you can get |
| can receive if you use it as one of your marketing | | | | from podcasting. |
| and communication tools: | | | | (5) Provides ease of use |
| (1) Increases the visibility of your website | | | | Your podcasts can be easily played on portable MP3 |
| Your target audience will be able to locate your site | | | | players. People will be able to listen to your podcasts |
| more easily when you list your podcast at the | | | | anywhere and at anytime. Podcasting makes listening |
| various podcast directories available. Visibility for your | | | | to your messages so easy, without any fuss. |
| site will increase tremendously. Similarly, search | | | | (6) Provides opportunity for increase in traffic |
| engines will be able to find your podcasts more easily | | | | If your podcasts contain great content, they will |
| too. | | | | drive traffic to your website. This will create impact |
| (2) Provides an effective business communication tool | | | | on your sales and bottom line. Your content must |
| One of the important benefits from podcasting is the | | | | also be informative, interesting, and it must always |
| fact that it actually provides an additional | | | | provide real value to your listeners. Through |
| communication tool for your online business. People | | | | podcasting, you are also able to communicate with |
| will come to know about your site. What you have | | | | your target audience. |
| written and offered on your site will be able to get | | | | Podcasting is the latest communication craze with |
| you credibility as an expert author in your field. | | | | marketers on the web. It offers a lucrative reach to |
| (3) Gives opportunity to provide value-added offers | | | | millions of listeners who are potential customers. The |
| Podcasting allows you to provide value-added offers | | | | marketing possibilities are plenty. Podcasting is now |
| in audio format. This will retain the interest of readers | | | | the golden route to choose, and should never be left |
| and customers alike as they will be delighted with | | | | out as one of your marketing and communication |
| these offers. They can return to your site for the | | | | tools. |