| It always excites me when a new company emerges | | | | something inherited from Luminess Air as well. |
| in a reasonably well-established industry, because it is | | | | Where it gets really interesting is the business model |
| sure to shake things up a bit. The new company will | | | | they are putting forward. Personally I'm not a big fan |
| inevitably claim that it is revolutionizing the industry | | | | of home selling, pyramid type business ventures but I |
| and the established industry leaders will set out to | | | | may be a minority there, so Stream Cosmetics could |
| prove that they are not. Whatever the case may be, | | | | really shine in this regard. Even though they may not |
| it usually ends up benefiting the consumer and so it is | | | | have the best product on the market Stream |
| with some (voyeuristic) excitement that I take a | | | | Cosmetics has made a bold choice in letting the bulk |
| look at what Stream Cosmetics is setting out to do. | | | | of their customers come through the multi-level |
| At first glance the company looks like a very shiny | | | | marketing business opportunity they are offering. |
| re-packaging of products already on the market and | | | | This may mean that thousands of women out there |
| given that Stream Cosmetics is a subsidiary of | | | | will be introduced to airbrushing through a friend who |
| Luminess Air this may well be the actual case. The | | | | is a Stream Cosmetics consultant and of course buy |
| product line is nicely designed, but in no way is the | | | | from them without even considering the alternatives. |
| stylus, compressor or foundation revolutionary. It | | | | When you look at it this way it is a very smart |
| does come in a very cute quilted and shiny travel | | | | move on the part of Stream Cosmetics. |
| case or clutch, so that's a nice touch, but it still | | | | The couple of pitfalls I see for the company is that |
| doesn't stop anyone who knows a bit about the | | | | their products and refills are comparatively more |
| industry from realizing there is nothing actually new | | | | expensive than the industry leaders, so this may |
| on sale from Stream Cosmetics. | | | | discourage buyers. Also if their actual product isn't as |
| Their product range includes the usual foundations (in | | | | impressive as they claim even friends may have |
| matte and dewy formats), blushers, highlighters, | | | | trouble convincing friends that it is worth the |
| bronzers, eye shadows and a spray tanning addition. | | | | expense to make the Stream Cosmetics airbrush |
| For non-airbrush application they are also selling liquid | | | | system a part of their makeup essentials. |
| eyeliner in a felt-tip pen format - marketed as being | | | | Whatever happens I'll be watching the progress of |
| like a temporary tattoo, concealers and finishing | | | | Stream Cosmetics with interest and comparing it to |
| powders. First reports are that the foundation | | | | my favorite airbrush company. |
| formula is a bit on the runny side and this may be | | | | |