| Broadcast and Media Technology: global market | | | | recession less favourably than other technology |
| valuation & strategy to 2012 is the most | | | | industries |
| comprehensive global study of the professional media | | | | •High-definition and file-based workflows will |
| technology industry available. Data has been collected | | | | continue to be the key market drivers over the |
| directly from hundreds of firms and aggregated to | | | | forecast period |
| form this global survey. This report has been | | | | •IP infrastructure has started to have a major |
| undertaken in association with the IABM, the industry | | | | impact on video transfer and storage, with hard disc |
| leading trade association. | | | | storage now significantly undercutting tape storage |
| This report has analysed the product and services | | | | •Emerging markets in China, India and the Middle |
| industry segmented by 9 distinct groups, each with | | | | East will continue to experience growth, but |
| sub-segments and a total of 250+ product groups: | | | | previously strong markets in Latin America and |
| •Acquisition and production | | | | Eastern Europe will go into recession as currencies |
| •Post production | | | | and terms of trade within Europe and the Americas |
| •Content and communication infrastructure | | | | become less favourable |
| •Audio | | | | •China now dominates the Asia-Pacific market |
| •Storage | | | | with a larger market than Japan |
| •System automation and control | | | | •Broadcasters are starting to make purchase |
| •Playout and delivery systems | | | | decisions based on operational functionality and return |
| •Test, quality control and monitoring | | | | on investment rather than on technology, opening |
| •Services | | | | the market further for complex "solution" provision |
| Each of these segments is analysed in terms of | | | | and third-party service providers and involving |
| market sizing, historical growth, key companies, | | | | cost-decisions and CFOs more often |
| product trends, regional growth forecasts to 2013 | | | | •Services have become an increasingly important |
| and further analysis and market sizes are provided | | | | portion of the market as broadcasters disassociate |
| for sub-segment and product groups. | | | | risk and supplement project decisions with |
| In total, over 1400 companies are accounted for in | | | | consultation for more complex workflow and |
| this survey, of which almost half of the value of the | | | | cross-platform transmission |
| industry is derived from directly volunteered data. | | | | •New buyers are entering the market from other |
| This has allowed this market study to be | | | | industries, such as publication, online, mobile, |
| unprecedentedly accurate. | | | | government, corporate and faith, utilising professional |
| With the support of the IABM and drawing on | | | | video equipment. In addition, new applications for |
| Screen Digest's background in the media and | | | | profession technologies such as digital signage and |
| technology markets has produced an authoritative | | | | digital cinema offer new market opportunities |
| study on the key trends and market sizing in this | | | | •New vendors are following these major trends, |
| industry. The report contains data that will not be | | | | especially taking advantage of IT trends and the |
| found anywhere else and is presented with Screen | | | | movement towards cheaper (and often more open) |
| Digest's customary reliability and attention to detail. | | | | software platforms for multi-channel and low-end |
| Key findings: | | | | video delivery |
| •Market forecasts for the industry have been | | | | In the report: |
| shocked downwards by the recession with recovery | | | | Description of value chain, buyer & seller |
| expected to start in 2011 for most segments and | | | | strategies and disruptive technologies |
| market buoyancy expected to return in 2012 with | | | | Data and analysis of the global market for broadcast |
| the quadrennial calendar | | | | and media technology by segments and products |
| •Consolidation has been driven in the recession by | | | | Forecasts by segment and by major region to 2012 |
| large multinationals. Mid-size specialists have suffered | | | | with analysis |
| badly and smaller, lifestyle companies are especially | | | | Forecast reconciliation with earlier report forecasts |
| prone to the downturn | | | | For more information please visit: |
| •The broadcast industry is responding to the | | | | PH.NO. |