Challenging Web Based Applications in the Chinese Internet Market

The Chinese internet users find the web applicationsinformation acquisition regarding products and service
challenging, interesting and inspiring. The web basedthat they would like to purchase from the internet.
applications have become a part and parcel of aInternet entertainment seems to rule the roost when
regular day in the life of an average Chinese internetit comes to the popularity of internet applications
user. They make use of the various internetwith the Chinese internet users, as online Video and
applications for different purposes like acquiring usefulgaming occupy the fifth and sixth Chinese ranking.
information on the internet. One can also shareCommunications internal applications like email, blog or
information with the use of various web basedForum/BBS come next and all three are above 50%.
applications that make it easy to share photographs,However, the level of application of business
documents and much more.transactions like online shopping, online payment, and
According to the statistics of various internetonline stock and travel reservations by, making online
applications, they include the Chinese ranking forpayments remains very low. In fact, the number of
information acquisition, communication, internetusers in china who are shopping online has been
entertainment and business transaction. This againfound to be 26% only. This is very low as compared
contains Chinese ranking for more specific applicationsto the other developed countries. It is very important
like internet news, search engine, instant messaging,for China to enhance security on the internet and
online game, online music, online shopping, onlineboost online shopping in order to stabilize the Chinese
payment and online banking.internet economy.
According to the results, it has been concluded thatVery few Chinese have internet trust as only 22.4%
the Chinese ranking for internet entertainment,make use of the internet to make their payments.
specifically online music was very high reaching theThe last but not the least, only 4.1% of internet
85.5% mark. Next in line of Chinese ranking, isusers like to make their travel arrangements by using
information acquisition for internet news that hasthe internet. This decline in transaction application
been found to be 78.7%. Instant messaging occupiesusage can be attributed to the lack of internet trust
the fourth position in Chinese ranking for internetin the Chinese internet users.
applications in the communications category. 72.2% ofToday, the Chinese seem to be varying of giving out
internet users have been found to communicatetheir personal information on the internet as they
through instant messaging.think that the security is inadequate and there is a
According to statistical data, 69.4% of Chinese inpossibility of fraud and viruses on the internet
internet users made use of search engines forapplications.