| China's largest internet TV portal, UUSee, recently | | | | also create a channel for the dissemination of financial |
| established a JV with Qianlong Software, China's | | | | information. Therefore investors can now control all |
| leading share trading software company, to launch | | | | the information on a single platform, instead of "a |
| video windows on Qianlong's share trading interface. | | | | computer on the left side and a TV on the right |
| The new product has delivered dramatic traffic | | | | side". |
| increases for UUSee, as well as high advertising sales. | | | | Internet TV ≠ Online video |
| According to UUSee, its website currently has | | | | UUSee is an internet TV media based on |
| 500,000 visitors per day and as high as 50,000 | | | | point-to-point (P2P) technology, which is different |
| visitors online at any given time. UUSee had | | | | from those so-called online video websites, such as |
| registered US$10 million advertising sales in 2007, up | | | | YouTube. Most online video websites in China are |
| 50% from previous comparable period, and the | | | | user-generated-contents website, which means users |
| company achieved break even at the end of 2007. | | | | upload their own video contents onto the website. |
| Industry analysts suggested that in the near future, | | | | On the other hand, UUSee's programs are mostly |
| video-based financial programs will be equally sharing | | | | sourced from television stations and filming |
| the financial news market with text-based financial | | | | institutions, whose contents have obtained regulatory |
| news. But in a longer term, as more and more | | | | approvals and are legally allowed to broadcast to the |
| financial contents move to video format, significant | | | | public. In order to attract advertisements, all the |
| investment opportunities will surface in this sector. | | | | contents on UUSee are free of charge. |
| Win-win for UUSee and Qianlong | | | | As a new media, UUSee has singed up more than 80 |
| In terms of real-time share market monitoring, the | | | | television stations in China, spanning across channels |
| cooperation between Qianlong and UUSee, whose | | | | such as movie, television drama, sports, finance and |
| competitive advantage lies in combing TV and | | | | fashion. According to Mr Xu, about 40% of UUSee's |
| internet, has created a new model for producing | | | | operating costs belong to copyright purchase. |
| financial video programs. Under the deal, UUSee's | | | | Value of internet TVs |
| video windows (user terminal) have been embedded | | | | Since 2007, P2P technology-based internet TV media |
| into the bottom-right corner of Qianlong's latest share | | | | in China as attracted impressive interests from |
| market software, enabling Qianlong users to view | | | | venture capitalists. As Web 2.0 technology developing |
| multiple TV channels while using the software. | | | | and bandwidth availability expanding in China, the |
| Vice-CEO of UUSee, Mr Xu Haoyu, commented that | | | | online video sector, especially live broadcasting and |
| "This is a win-win deal, which has lifted both | | | | video-on-demand enabled internet TVs, has grown |
| companies' value propositions." For Qianlong users, | | | | significantly in a short time period. Meanwhile, the |
| they can now receive richer and livelier information, | | | | improvement in contents and profitability of internet |
| hence more value added. And for UUSee, it can now | | | | TV websites in 2007 has brought large impacts on |
| repackage its contents for defined groups of | | | | traditional TVs, internet news portals and the DVD |
| viewers, enabling advertisers to place advertisements | | | | industry. |
| more accurately according to different user groups. | | | | UUSee obtained its first venture capital (VC) funding |
| So it could be indeed a win-win deal. | | | | of US$10 million in 2005 and it second VC funding of |
| Mr Song Liqun, Managing Director of Shanghai | | | | US$23.5 million in 2007. It is reported that the German |
| Qianlong Network Technology, which owns the | | | | VC firm Burda Digital is also considering investing in |
| software, said that the marriage between securities | | | | UUSee. Analysts have predicted that in the long term, |
| trading software providers and new media such as | | | | internet TVs will become an arch-viral to traditional |
| internet TV, could not only provide a new channel for | | | | TVs and first generation internet portals for |
| users to receive timely financial information, but could | | | | advertising sales. |