| The digit '4' is very significant in the Chinese language. | | | | How much better can it get? |
| The digit '4' in Chinese signifies "death". It is the | | | | Write in a way that if they do not buy your product, |
| culture of the Chinese to avoid any number that | | | | then they will lose out. You are not lying here. You |
| have the digit '4' in them. The Chinese avoid the digit | | | | are simply telling the truth. In view of this, I would |
| '4' like a leech. | | | | advise that you must truly believe that your product |
| Here are '4' Fatal Mistakes that most internet | | | | can benefit your customer before you put pen to |
| marketers made when writing a sale copy. Do not | | | | paper. If you cannot convince yourself, you will not |
| allow these mistakes to penetrate in your | | | | be able to convince them. |
| copywriting, avoid them like a leech! To commit any | | | | Mistake #3 |
| of this mistakes is suicidal to your internet marketing | | | | One of the worst mistake any copywriter can |
| business or any business for that matter. As Armond | | | | commit is that they fall in love with the wrong thing. |
| Morin, a internet marketing guru has said: "Success | | | | Instead of falling in love with your prospect or |
| leave traces." I can also tell you that "Failure also | | | | customer, they fall in love with the product. In their |
| leave traces." If you know what cause a sales letter | | | | sales letter, they write so much about the product |
| to fail, then you are in a better position to write | | | | features. It is not wrong to describe the product |
| better and more efficient sales letter. | | | | features in your sales copy. |
| So my question to you is: Do you make any of this | | | | However, you need to understand that this is a |
| mistakes in copywriting? | | | | PEOPLE business. You are writing to a person, not a |
| Mistake #1 | | | | robot. You need to write in a way that brings out |
| The headline does not grasp the attention of the | | | | the aroma of your product that will appeal to your |
| prospects. | | | | prospect. Your messages in print must intrigue them |
| The late Elmer Wheeler, the author of the classic | | | | enough to make them want to buy your product. |
| book "Tested Sentences That Sell", has once said | | | | To overcome this obstacle, you should visualize |
| "Do Not Write, Telegraph!" He said that the first 10 | | | | yourself as your prospect or customer. Picture |
| ten words in your sales letter are more important the | | | | yourself in their position. What are you thinking of |
| next 10,000 words. In fact, if your first 10 words are | | | | right now? What do you really want? Put those |
| not the right words, then you don't have the chance | | | | answers in print and your sales copy will connect with |
| to use the next 10,000. | | | | your prospect like a human magnet. |
| Your customer will walk away physically if he cannot | | | | Mistake #4 |
| flow with you mentally. You must write a headline | | | | Mistake #4 is really related to mistake #3. |
| that grab them by the throat and make them focus | | | | Now instead of falling in love with the product, this |
| on your sales letter only. | | | | time, the copywriter falls in love with themselves. |
| Understand that the each of us are bombarded by | | | | Have you ever read sale letter that is very much |
| thousand upon thousands of advertisement | | | | self-centric? The copywriter uses a lot of the word |
| messages every day. We are subconsciously | | | | "I" or "We" instead of the word "You." |
| 'confused' by all these messages. You need to write | | | | Why is it so? Simply because they are so self focus |
| a headline so captivating that they will drop | | | | that they talk more about themselves than to care |
| everything in their mind and listen to what you have | | | | for the needs of their precious prospect or customer. |
| to say in your sales letter. Generally, headline with | | | | These are also the mistakes made in traditional |
| announcement, warning and breakthrough news can | | | | institutional advertising. They write too much about |
| generally draw more attention to your sales copy. | | | | themselves. Here is an example of how institutional |
| The bottom line is that your headline need to capture | | | | advertiser writes their sales copy "We are a top |
| your readers attention. Some experts even claim | | | | notch company established since 1813 with more than |
| that a good headline will account for almost 80% of | | | | a century of history. We have more than 10,000 |
| the sales. It's that important! | | | | employees and we are in this business for over 100 |
| Mistake #2 | | | | years old..." Do you know what going on inside the |
| Some of the sales letters that I have read are | | | | mind of the prospect? Two words will surface at the |
| written with the "Please buy from me" appeal. In my | | | | top of their mind: "WHO CARES?" |
| opinion, this are bad appeal. Do not beg for a sales! If | | | | Instead you should construct sentences like: "You are |
| you truly have a products to sell that you know will | | | | able to discover...", "You have make the right decision |
| benefit your customers, then why beg them to buy? | | | | to visit this webpage..." |
| Indeed, you are actually doing them a favor by | | | | These are the four mistakes that you need to avoid |
| introducing them the product. For example, if your | | | | and flee your sales letter from getting stained. As I |
| product can improve the health of your customer, | | | | have said before, "Failure Leaves Traces." Learn from |
| then you should position yourself as their savior. You | | | | other people mistake and you can 'short-cut' your |
| are selling them a product to improve their health! | | | | success in a writing a sizzling hot sales copy. |