| A business handles hundreds, even thousands of calls | | | | full-featured menu will offer a company that |
| daily, each a potential customer or lead. Losing | | | | implements a CRM. |
| important customer information on the first contact | | | | Paying a lot for a list of features from a CRM |
| can be the difference between winning that sale and | | | | software company should not be the case. In fact, |
| posting losses next quarter. These are the difficulties | | | | the award wining database software FileMaker Pro |
| faced by businesses in an aggressive market, | | | | has teamed up with some of the best CRM |
| constrained by increasingly tight credit regulations. | | | | software companies like FRMPro and Computech to |
| Companies who do succeed in this tough | | | | deliver exceptional customer management features |
| environment often point to a solid customer | | | | at very low costs. FileMaker offers integration with |
| relationship management system, or CRM, to help | | | | your in-house e-mail systems and distributes data |
| them identify and retain customers. | | | | seamlessly throughout the enterprise. Companies are |
| A CRM software system should offer an easy way | | | | switching to FileMaker because staff can query and |
| to manage contacts and all the associated contact | | | | search data so easily with FileMaker Pro, where in the |
| information. Because contact mediums change like | | | | past companies invested heavily in data integration |
| twitter or Facebook, the CRM software system you | | | | and presentation. |
| invest in must be flexible enough store new contact | | | | Another exceptional quality is FileMaker Pro's |
| types or be easily customizable to add new contact | | | | integration with such areas as FileMaker Accounting. |
| types. Of course, the standard list should be available | | | | FileMaker's philosophy is to plug-in to software and |
| such as letters, e-mail, faxes and phone. The | | | | add as growth demands. Each plug-in is designed to |
| software should also be able to manage documents, | | | | be added in minutes so the additional functionality is |
| enable campaigns and perform customer analysis. But | | | | readily available for use. |
| these features are just a taste of what a | | | | |