Effective Change Management is Proactive

Change is a constant. It's always been with us, itsuch things as -
always will be, and it's never easy. That's something• Global competition.
that doesn't change.• Advances in technology.
But the challenge of dealing with it is greater today• Automation.
because the pace of that change is accelerating. Only• Increased governmental intervention.
fifty years ago, we had decades to adjust to• Immigration.
significant changes. Today we often have only a year• Changing values and motivations of workers
or two. Science, technology, transportation, and(Gen X, Gen Y).
communications are advancing so rapidly that all ofWhat are you doing as a leader to anticipate change?
life seems to be in constant transition.What are you doing to stay current with new
That means that at times you may have to bemarket and employment trends?
ready and willing to make major changes to yourWhat are you doing to encourage and help your
business and your life. You must be willing to abandonemployees upgrade their skills and knowledge?
everything you've built, if necessary, in order toIf you're like most business executives, I'm afraid
survive and prosper.your honest answer would have to be, "Not nearly
Most people can't do that. People naturally don't likeenough."
change because it creates uncertainty. TheyYou are your company's change agent.
instinctively resist it because they fear the unknown.That means that you must intentionally develop your
Effective change management is learning to anticipatecompany's workforce and processes to stay in front
the need and deal with it on our own terms. Weof change. Personally dealing with change is one thing.
must anticipate change so we're not surprised by it.Helping others deal with it is another.
And we must anticipate where their market orYou can help people more effectively manage
industry is headed so we can get out in front of it.change by -
Wayne Gretzky, one of the greatest hockey players• Helping them understand the reasons for it by
of all time, captured the essence of this principletaking time to communicate clearly about the issues
when he said, "A good hockey player plays whereand the options. Make sure everyone involved
the puck is. A great hockey player plays where theunderstands the rewards of change and the
puck is going to be."consequences of not changing.
Prospects frequently ask me "What if we try• Considering the impact of changes on the people
something different and it doesn't work I respondinvolved and taking steps to minimize adverse
the same way each time, "Do you think sticking witheffects.
the status quo is a viable option? How's that working• Giving people opportunities to share in the
for you?"positive benefits of change. People want to know
Obviously it isn't or I wouldn't be there.WIIFM? (What's in it for me?)
We change only when the pain to change is less than• Implementing new policies, procedures, and
the pain to remain as we are.approaches as organized components to
Nothing wrong with that. But too often we don'twell-conceived plans rather than as knee-jerk
recognize how much pain we're in until it's too late.reactions to circumstances.
Many of today's business owners and managers areGet in front of it or you and make it easier to
in denial. They are refusing to face the seriousness ofmanage.
the changes that are occurring in the workplace from