| When it comes to making products faster, better, | | | | DelHagen one of the founders of Primer |
| and cutting edge leave it to the geeks. From Apples | | | | So will this new model work? We asked some |
| Ipod to cutting edge search by Google, the web | | | | product consultants. |
| guys and gals have revolutionized the way we live | | | | “We saw the Primer guys at the 2009 NACS |
| and think. As 2010 starts we are seeing this group | | | | show in LAS Vegas. They had a small 10X10 Booth |
| push its way into the multi-billion dollar c-store market | | | | with a line at some point of 4 buyers deep. So yea, I |
| place with innovative new products that have started | | | | would say that the module these guys are using is |
| on the internet. With an eye on huge chains like 7-11, | | | | working.“ Said a senior product consultant. |
| Wawa, Circle K as well as 1000’s of independent | | | | DelHagen went on to say “Our module cuts the |
| distributors, they think they can make more profits, | | | | risk for convenience stores by pre testing new |
| better margins with less risk. | | | | products for them, before they go on the self. We |
| No firm better show this phenomena then | | | | believe the marrying of products founded on the |
| Techistry® INC the founders of Primer® | | | | internet with brick stores are a natural fit for |
| Caffeinated Breath Freshener. The product was | | | | c-stores. This also allows entrepreneurs to innovate |
| started as a simple idea of making energy drinks | | | | but to be realistic about future sales. “ |
| smaller in 2005 has escalated into a product line called | | | | “Our flagship product Primer breath spray, is an |
| Primer® that can delivery over 14 energy shots | | | | example of this and has been driven by the internet |
| per container and freshen your breath. | | | | and gamming market in particular and Chemical |
| With its extensive IT background, the company has | | | | Evolution who we own much thanks“ |
| transformed from making software systems and | | | | With products like Primer Caffeinated Breath spray |
| internet applications to making and developing | | | | hitting the energy drinks market we may be seeing a |
| innovative consumer products. | | | | changing of the guard similar to when a walk man |
| “Our goals are simple, we use a combination of | | | | became an Ipod. |
| computer engineers and web designers to make | | | | The only question now is, are Convenience Store |
| consumer products. If they show promise we then | | | | buyers smart enough to follow the trends for bigger |
| work with our team of brokers and C-store | | | | profits or are they going to sit on the side lines and |
| distributors to place these products in the | | | | lose billion the same way the music industry did? |
| convenience stores of the world. “ Said Jacob | | | | |