| So tell me, when did we move from the baby | | | | communication skills evolved around it. |
| boomers generation X, to Y, to Z and now G? When | | | | OK, so now we have our current rug-rats born from |
| everyone was branding the various generations X, | | | | 1998 to-date, Generation Z. Wow, do they live in the |
| then Y then Z, I was wondering what tag we were | | | | age where information flows at an all time high. |
| going to come up with next. Alpha, beta..? I guess it | | | | These rug-rats play a major influence in the buying |
| was the same crazy person that tagged generation | | | | economy as they are the driving force behind all |
| X after the baby boomers. I keep looking for some | | | | parent decisions. |
| logic but there clearly is none. Generation G after Z? | | | | With this generation I am not sure what happened to |
| Let's take a quick history lesson to understand the | | | | childhood, but they certainly stepped right over it. |
| various branded generations. | | | | Now that brings us to Generation G. Unlike the other |
| The Baby Boomers were between 1946 and 1964. | | | | generations, G is not characterized by age but spans |
| Those brash and confident bunch that pushed their | | | | across all the generations from Baby Boomers to Z. |
| values and political views on anybody that would | | | | Generation G covers any age, where you as an |
| listen. A whole bunch of them became very | | | | individual have come to the realization that the most |
| successful and rich benefiting from all the post war | | | | important aspect of any business is its generosity to |
| demand for anything and everything. | | | | society as a whole. What caused this shift? |
| And yes, they are still around, lots of them are our | | | | 1. The recent economic melt down caused a lot of |
| managers, bosses or our politicians. We can definitely | | | | people to realize how greedy and disgusting society |
| brand them as a bunch of know-it-alls and who love | | | | has become. |
| doing, pushing and competing. We keep thinking that | | | | 2. We started to look for and want more from the |
| they will retire at 65 but no way, as long as they | | | | corporate world than bonus payouts. We want |
| have their health we will not stop them. | | | | corporates to care about us and our fellow citizens. |
| From 1965 to 1979 we got Generation X. Oh man, | | | | 3. As individuals we have started being less selfish |
| what a laid back bunch. Straight from Woodstock. | | | | and caring more for others. We are a far more |
| They made love freely, studied harder than their | | | | generous society than before. |
| parents and when it came to relationships | | | | 4. We have also grown very aware of our planet and |
| commitment was not high on their agenda. Low and | | | | our environment and the damage we do each and |
| behold we got generation Y from 1980 to around | | | | every day. We try harder to be kinder to the |
| 1997/8. These were our risk takers and our | | | | environment and we are changing our bad habits. |
| computer bof's. They loved the internet and their | | | | |