| In recent years popular culture has begun to | | | | While this type of indulgence may once have |
| embrace the going-green movement. While this | | | | connoted a sort of financial success, today it simply |
| movement was once a fringe cultural phenomenon, it | | | | connotes excess and wastefulness. As municipalities |
| is today quickly becoming mainstream in almost | | | | struggle to find new places for landfills, Americans are |
| every segment of society. Grocery store chains and | | | | increasingly being forced to consider the wasteful use |
| large retailers are now offering special discounts to | | | | of all types of non-renewable resources. Yet for |
| people who bring reusable canvas bags, instead of | | | | technology buffs who want to enjoy the latest |
| using their wasteful, plastic counterparts. | | | | technological advances, the thought of simply using a |
| More and more people are beginning to jump on the | | | | three-year old phone can seem a bit depressing. |
| hybrid train as well, as an increasing number of | | | | Luckily today there are services which seek to |
| Americans begin to trade in gas-guzzling SUV's for | | | | connect people from all across the nation, so that |
| more fuel-efficient cars. Many Americans are utilizing | | | | everyone wins, including the environment. With the |
| "green" home appliances and lighting structures in | | | | use of one of these services, you may sell an iphone |
| order to cut down on utility bills, while also using less | | | | and instantly gain credit toward the purchase of a |
| energy. Some people are even implementing green | | | | new one. When you sell an iphone you are thus not |
| ideals in their home and office-construction, by using | | | | only earning money for yourself, but you are also |
| green-produced materials and installing features that | | | | doing your part to help cut-down on wastefulness by |
| help harness sun energy. | | | | ensuring that your phone lands in the hands of |
| Everywhere you look, it seems that Americans are | | | | someone who will happily enjoy using it. |
| turning green. One sector which has only recently | | | | Thus if you are a person seeking to stay on-top of |
| been affected by this growing trend, however, is | | | | the latest and greatest improvements in Apple |
| that of consumer media technology. Many people | | | | gadgets, you may enjoy the purchase of your new |
| think of pollution, energy, or water when they think | | | | iphone, while simultaneously having the peace mind of |
| of areas affected by environmental consciousness, or | | | | knowing you did your part for your wallet and the |
| lack thereof. One area which is increasingly beginning | | | | planet by deciding to then sell an iphone as well. A |
| to receive recognition for its waste potential, is that | | | | good rule of thumb often invoked by |
| of consumer media products. As companies compete | | | | environmentalists is to always give or sell one item |
| to continually come out with products with the latest | | | | for each new one that you purchase. |
| designs and technological innovations, consumers are | | | | Using one of the increasing number of trade-in |
| tempted to continually purchase each year's "new | | | | services, you can easily follow this rule; simply sell an |
| generation" of laptops, stereos, TVs, and phones. | | | | iphone, and purchase a new one. The growing |
| Apple has long been an industry leader in design and | | | | consumer product trade-in consumer product is thus |
| innovation, and, as a result, its once cult-like following | | | | slowly gaining strength as a formidable force in the |
| has now expanded to millions of loyal patrons. Many | | | | green movement, as it allows people to do simple |
| of those who purchase ipods, MacBooks, and | | | | acts such as sell an iphone, and gain both cash and |
| iphones, are repeat customers, returning to stores | | | | gratification almost instantaneously. |
| annually to invest in the latest design and technology. | | | | |