| Want tremendous success in your career and | | | | introduce yourself to your media contacts and then |
| business? Think about using publicity strategy to | | | | once a story hits the news where you are qualified |
| create thought leader status and national expert | | | | to provide talking points you can connect with your |
| status in your field. You can be the expert the media | | | | contacts. |
| goes to for commentary on a breaking news story | | | | They already know you and it will be more likely they |
| or emerging story in your area of expertise. | | | | will choose you for the opportunity. |
| To be a top expert in your field you will need to | | | | Make contact with your target media in advance and |
| have a vast knowledge of the issues facing your | | | | before a story breaks so you already have a |
| industry. Experts love to do this finding it easy to do. | | | | relationship with your radio and TV producers and |
| It's a publicity and media strategy that works. | | | | journalists. An example is about a career or |
| Knowing what you can talk about is a major asset so | | | | workplace expert who can comment on the industry |
| prepare in advance by creating a list of all of the | | | | events from workers losing their jobs to the |
| related aspects of a topic where you can lend your | | | | unemployed going back to school. |
| experience. Here's how it works. If you are a career | | | | If a news event happens, such as a new jobs report |
| pro you can apply your skills to what is happening in | | | | or unemployment report coming out, your expertise, |
| the job market right now and offer advices on how | | | | commentary and analysis will be in demand. |
| to deal with the issues facing your target community. | | | | Keep you eye on the news events of the day and |
| Expanding on your already known areas of expertise | | | | when an event happens that is making headlines |
| helps you qualify for more stories and more | | | | notify your media contacts, such as your producers |
| segments the media is covering. The idea is to | | | | and journalists in your contact list. Include your |
| broaden your area of commentary to capture more | | | | contact info and availability so they can connect with |
| media opportunities for yourself. | | | | you quickly. This could be your big chance to get |
| You see, there are lots of ways to apply your talent | | | | booked on major TV or be the quoted expert in |
| and knowledge to the issues at hand and here's how | | | | prestigious media or major internet news sites. |
| to do it. Find an event or news story in your topic | | | | Remember that the media can call you and ask you |
| area and give your point of view as it relates to the | | | | to head straight down to the studio to be a |
| story. Experience will tell you that your commentary | | | | commenting expert on a breaking news story. Be |
| is excellent and works well for the story. Whenever | | | | completely ready and able to drop everything to talk |
| a story breaks, the media is interested in experts to | | | | to the media, appear on a radio show or go down to |
| comment and expand on the issues of relevancy in | | | | your TV studio for an interview. One thing is true; |
| the story. You can be that expert! | | | | the media moves very fast and appreciates |
| Your professional and expert BIO is the first thing | | | | immediate access to experts who can also respond |
| you need to create. Include all of your | | | | quickly to publicity. |
| accomplishments from education to awards to | | | | Invest in media training as it will add greatly to your |
| credentials to expertise and including your radio, TV, | | | | ability to appear relaxed and professional. The media, |
| print and internet media placments where you have | | | | especially radio and TV producers, love a well |
| been the expert. Have you been a guest on TV | | | | prepared guest and media trained expert who knows |
| before? Be sure to tell about this in your bio. The | | | | how to convey information on the exact topic |
| bigger and more well known your media placements, | | | | quickly and accurately without stumbling, rambling on |
| the better for you. | | | | and on or appearing nervous. Think polished, |
| Your bio should support your area of expertise and | | | | professional and experienced. |
| leave out the personal information that does not | | | | You will get one chance to showcase yourself on |
| matter to the media such as hobbies or how many | | | | TV, radio, print and internet if you are a great expert |
| kids you have although you can mention the location | | | | that the media can count on to do a great job, you |
| of your nearest major city as sometimes the media | | | | will be asked back. Ask your media trainer to train |
| likes to know where you or your business is located. | | | | you on your talking points. Be sure to get a copy of |
| Create a publicity list of the radio and TV shows you | | | | your media appearance to add to your publicity |
| want to on as a guest, or the newpapers, magazine | | | | library as this allows you to leverage your media |
| and internet media you want to get into and build a | | | | publicity and your PR success into your marketing |
| list of contacts at the media outlets. You will | | | | strategy. |