| When it comes to business, any new technology will | | | | do so very easily. Instead of trying to arrange a |
| ultimately be judged on how well it contributes to | | | | face-to-face meeting, you simply have to get all |
| improving productivity and profit. If you are selling | | | | parties together in a web meeting. |
| goods or services, online web conferencing can | | | | Easily arranged online conferencing means that you |
| improve your bottom line by boosting sales and | | | | will be able to shorten the time necessary to close |
| lowering costs. Here are five reasons why this is so: | | | | complex transactions involving the input of several |
| 1. It allows you to meet with more prospective | | | | parties. |
| clients | | | | 4. Online conferencing enables you to sell more |
| If you have to physically travel to a client's office or | | | | "add-on" products to your existing clients by giving |
| location, there is only so much that you can do within | | | | you the ability to be in a meeting with them at any |
| any given period. Let's face it, travel is exhausting | | | | time and within minutes. |
| and expensive not only in terms of the direct costs | | | | The more time you spend with any prospect, the |
| that you make when you travel, but also in the way | | | | more opportunity you have to build your rapport and |
| that your productivity is affected every time you | | | | to explain in detail what you have to offer. Someone |
| have to pack up and leave your office. | | | | who contacts you for a simple service, upon getting |
| You can meet with more clients online than you could | | | | to know you well online, will probably go on to |
| ever do by trying to visit them all physically. Web | | | | purchase your other offerings. If that prospect is |
| conferencing is one of the best ways to get this | | | | limited to a short phone call, the chances of selling |
| work done. | | | | them something else is far less than it is with them |
| 2. Online Conferencing allows your prospects to put a | | | | seeing you. |
| face with the voice over the phone | | | | 5. Web conferencing allows you to offer better |
| A lot of selling is done on the telephone, and some | | | | after-sales service |
| people are very effective with a simple telephone. If | | | | Customers are not only interested in what you are |
| you are able to sell on the phone, think of what you | | | | selling today, but on what kind of service you will be |
| could achieve if your prospects and clients could see | | | | able to offer them tomorrow. Web conferencing |
| you by simply opening their browser and entering a | | | | opens up great service opportunities. For example, |
| few mouse clicks and keystrokes! People prefer to | | | | your technicians can "visit" your clients online. Some |
| deal with people, rather than faceless voices. Video | | | | conferencing applications even allow a person in one |
| conferencing allows you to project your warmth and | | | | office to remotely "take over" and operate a |
| sincerity and will enhance whatever selling skills you | | | | computer in another office. |
| already possess. | | | | When your prospective clients and customers |
| 3. Conferencing allows you to get together with | | | | understand that you have the capacity to remain in |
| more decision makers | | | | touch with them and help them online, they will have |
| Many purchasing decisions require the input of more | | | | one more reason to want to buy from you. |
| than one person, and web conferencing allows you | | | | Once you try your hand at it, you will probably be |
| to get all the decision makers together in one | | | | able to add a few more points to this list by devising |
| meeting. For example, suppose John in New York | | | | new ways to improve sales with online web and |
| wants you to also meet with Lisa in London, you can | | | | video conferencing. |