| The Internet is a source of numerous opportunities | | | | strategic response to new opportunities. |
| for many organizations and industries. However, the | | | | Any new technology encounters and (not) |
| observation network and its network of services, as | | | | understanding and confidence. Internet technologies |
| global light casino game in which all or nothing, can be | | | | were not the exception. Misreading of the Internet |
| extremely dangerous. Using the Internet in the | | | | as new technology has led many organizations in the |
| mission of creating, maintaining and developing | | | | wrong direction. Considering that the Internet makes |
| competitive advantage is not easy. | | | | the traditional ways of applying outdated and |
| Business world for decades has taught lessons on the | | | | irrelevant, many organizations were directed to the |
| importance of technological components of the | | | | development of special Internet strategy (instead of |
| organization. Unfortunately, many have paid a high | | | | integrating the Internet in the entire strategy of the |
| price because of its technological myopia. With wrong | | | | organization), as well as the copying activities of |
| opinion of nature and importance of technological | | | | competitors, while forgetting that their core |
| change in the environment and their impact on | | | | competitiveness and their characteristics. The |
| industrial structure and business organization, went | | | | consequences of this behavior certainly were not |
| early to meet the final stage of the life cycle of the | | | | positive. |
| organization. | | | | Astonished at the speed of the spread of the |
| Today it is quite clear that the technological | | | | Internet and the possibilities of its application, many |
| component is the base of each organization, and to | | | | organizations have rushed in Internet campaigns, not |
| everyone thinking about the organization without | | | | thinking where they are going. Wandering without aim |
| considering the technological base was the same as | | | | soon forgotten that create real value for consumers |
| floating in the air. | | | | is the imperative of long-term survival of the |
| The twentieth century was accompanied by the | | | | organization and instead were directed to maximize |
| strong progress of science and technology. | | | | revenue at any cost. Rather than approach to the |
| Accelerated technological development is also present | | | | analysis of industry attractiveness, define the sources |
| today. Technology products, processes, and | | | | of competition and strengthen its value chain, were |
| information technology (IT) developed exceptional | | | | directed to monitor the activities of competitors. In |
| dynamics and every moment has offered new | | | | this way, ran over the basic rules of competition and |
| challenges to business practice. The appearance of | | | | strategy. |
| the Internet and its commercialization (1993), made | | | | Internet technology should be used to support better |
| the richer traditional ways of competing. Successful | | | | performance of the traditional activities of the |
| business world aware of the organization as an open | | | | organization, but also to perform new activities that |
| system and changes as a way of life used changed | | | | connect the virtual and physical resources. |
| environment and avoid checkmate position, with | | | | |