| Times have been tough recently for the Newspaper | | | | newspapers, magazines and other publishing formats |
| business. Remember when major cities had at least | | | | to take paid subscriptions for their content directly |
| two competing newspapers, and each newspaper | | | | through the iPhone app. It would be advantageous |
| company usually had both morning and evening | | | | for newspapers and other publications to start |
| editions? If you're under age 40, you probably don't. | | | | planning their own custom iPhone apps now to take |
| The newspaper business has been in decline for | | | | advantage of this exciting new technology. Six |
| some decades, but internet technology has recently | | | | months from now you'll be glad you got started now. |
| speeded it up. | | | | Major newspapers with their own iPhone apps inclued |
| First you have countless free online news websites | | | | The Wall Street Journal, New York Times, USA |
| siphoning off newspapers' former paying subscribers, | | | | Today, and The Telegraph (UK). The Associated |
| Craig's List has ruined classified advertising revenue | | | | Press just released its own iPhone app newsreader, |
| for newspapers, and printing and other production | | | | but we don't consider them an actual newspaper. A |
| costs continue to rise. Long time columnists are | | | | group of three major newspapers in Japan has even |
| quitting to publish their own content on the internet. | | | | combined forces to release a combined iPhone |
| This gloom and doom can also be applied to the | | | | application that features all three papers in the same |
| magazine business. Is there any good news out there | | | | app! |
| for the publishing world?iPhone apps may help | | | | However, you don't need to be a major newspaper |
| newspapers to rise again or at least maintain | | | | or a newspaper with deep pockets to have your |
| themselves while they reinvent and regroup. | | | | own custom iPhone application. And not every |
| Newspaper iPhone apps can bring a leading edge | | | | newspaper needs the level of features and functions |
| technology to an industry many consider tired and old | | | | that the New York Times and USA Today apps |
| fashioned, maybe even comatose. What an iPhone | | | | incorporate. If your publication's online version already |
| app can do is bring the newspaper and its content | | | | has RSS Feeds for different categories, you're |
| one step closer to the customers, who are able to | | | | halfway there - your custom iPhone app will use your |
| personalize and share their favorite news content and | | | | existing RSS Feeds to power the stories in the app. |
| read it anywhere they are, even offline. iPhone apps | | | | And if your paper's website doesn't already have |
| can help newspapers add a social networking feature | | | | RSS Feeds they're pretty easy to set up. Now if you |
| to their publications and give an advertising sales | | | | don't yet have a website for your paper, you're |
| force something new to talk about with potential | | | | probably in big trouble! |
| advertisers instead of dwelling on declining circulation | | | | If you need an iPhone app for your publication, try |
| numbers. | | | | searching online for "custom iPhone apps for |
| The next iPhone operating system upgrade later in | | | | newspapers" and you'll find a developer that can get |
| 2009 will add a subscription capability, allowing | | | | you started. |