| As defined by the dictionary, a logo is "a name, | | | | As shown on the right Stronjea Day Spa and Salon |
| symbol, or trademark designed for easy and definite | | | | uses stylized font with no extra icon. Although there |
| recognition, especially one borne on a single printing | | | | used to be numerous companies who employed this |
| plate or piece of type." Accordingly, there are four | | | | type of logo, the trend is dying and we are seeing |
| main types of logos that create easy and definite | | | | less of the logotypes as people are moving to iconic |
| recognition. Iconic: An iconic logo is a single icon or | | | | logos. Illustrative: This category is self-explanatory, it |
| design that usually lists the company name below or | | | | consists of a unique design by the designer; usually |
| to the side of the icon in simple font. In this particular | | | | depicting what the company does. These logos are |
| type of logo the icon conveys the message and | | | | often very catchy and impressive. However, they |
| feeling of the company. An example of this type of | | | | are also very expensive to be reproduced because |
| logo is pictured at the right. Wonder Works is an | | | | of the detail and variety of color used. The Elegant |
| iconic logo because it has a single icon, the wizard, | | | | Expeditions shows the complexity and beauty of an |
| and then simple font at the side. Iconic logos can be | | | | illustrative logo. Integrated: An integrated logo is the |
| used by any company and are not limited to any | | | | combination of an illustrative and logotype logo. As |
| industry. Logotype: A logotype consists of the | | | | seen in the Raincity Frog, there is a unique illustration |
| company name only. | | | | and specialized font. These logos are even rarer than |
| The name is usually highly creative and stylized. | | | | the illustrative logos because of their complexity. |
| However, it can look as unique and simple as desired. | | | | |