| One of the latest buzz words when discussing Direct | | | | amount of time. |
| Mail is VDP or Variable Data Printing. VDP is basically | | | | When printing VDP with the S10 Imprinting System, |
| your regular direct mail offers, flyers or bill inserts, | | | | you can actually match your specific brand colors and |
| but with a personal twist. | | | | attributes, or your corporate logo colors into your |
| VDP allows business to print direct mail as usual, but | | | | direct mail. "The quality sets the standard for what |
| add variable information like consumer names along | | | | new printing technology will be, this technology, |
| with a personalized attention grabber, directed to | | | | although new now, will absolutely be prevalent in the |
| each individual, according to his or hers personal | | | | industry. Since we put in the Kodak technology, we |
| profile. The Eastman Kodak Company developed a | | | | have been able to produce 80,000 full color |
| new Stream Printhead that provides your business | | | | Letterpaks per hour, using 600 dpi technology, which |
| with the enhanced digital VDP capabilities. The new | | | | eventually comes out to 1.6 million direct pieces per |
| Printhead is actually a bridge between offset and | | | | day, in one press. |
| digital printing, extending the business and revenue | | | | Indeed, the Printhead, operating at 1,000 fpm, |
| opportunities for companies of all sizes and adding | | | | delivering a resolution of 600 dpi, allows users to |
| value to printed pages. | | | | save time and money, unlike with the old fashioned, |
| Many surveys and studies proved that a letter that is | | | | two-step process that combines offset pre-printed |
| personally directed to an individual is more likely to be | | | | forms and offline laser imprinting. As a direct mailer, |
| read through and create action. As a direct mailer, | | | | you can now be confident and comfortable with the |
| using the Kodak Prosper S10 Imprinting System will | | | | new technology, because of the high quality and low |
| help you implement highly targeted, cost effective | | | | cost. The shift occurring in the communications |
| marketing materials that can deliver greater return on | | | | industry makes it tough to be a print-only provider. |
| your marketing investment. | | | | You have to be solutions- oriented. |
| The Prosper S10 is now being used in the U.S. We | | | | With this amazing new technology you can reach a |
| now have the ability to produce direct mail as much | | | | clientele faster and more efficiently than you've ever |
| as 40 times faster and at a quarter of the price and | | | | imagined without costing you too much. |
| to produce massive amounts of mail in a short | | | | |