| Back in the eighties video killed the radio star, and as | | | | well intentioned could be years out of date, and with |
| technology has advanced it's not just industrial | | | | several reviews to go on a good overall picture can |
| businesses that have been affected, but retail too, | | | | be built up of how well a hotel is performing, and if |
| with shops having to adapt to the new world with | | | | looks like it could be suitable before booking a holiday. |
| on-line offerings as well as trying to maintain High | | | | Tenerife is a good example of where the internet |
| Street positions. | | | | can win over traditional High Street travel agents. |
| And there can't be many retail specialists with a | | | | Need a map of Tenerife for example to see where |
| physical presence on the UK High Streets that have | | | | attractions and your hotel is on the island. It's easily |
| been more affected by the advent of the internet | | | | found on search engines or on Sites like Thomson |
| and new technology more than the travel sector. | | | | Holidays and Thomas Cook Holidays. |
| A High Street travel agency will typically stock | | | | Want to know what the Tenerife weather is like |
| brochures for a multitude of destinations, display late | | | | right now, with a 5, 7 or 10 day forecast? A |
| offers in its window, and run a foreign exchange | | | | multitude of internet sites will let you know in an |
| bureau, as well as booking holidays and travel | | | | instant. |
| insurance for clients. | | | | Everything you want to know about your location is |
| But more than this travel agents can give personal | | | | available in seconds, and gives a complete picture of |
| advice on most holiday destinations as they recount | | | | what to expect and what can be planned for your |
| their own holiday experiences, and in bigger shops | | | | Tenerife holidays. |
| most popular destinations would have at least one if | | | | Is the High Street travel agent needed anymore? As |
| not two people working there who have visited | | | | more people get computer literate the less a |
| where a client is thinking of, and pass on personal | | | | tradtional travel agent is going to be needed in the |
| knowledge as well as advice on which resorts and | | | | future. Today's children will turn to the internet as a |
| hotels might be best. | | | | matter of course when they are old enough to book |
| But now this information, and far more than one or | | | | their own holidays - replacing the older generation |
| two people can give, is available to anyone thinking | | | | which has a smaller proportion booking holidays online. |
| of booking a holiday via the internet. | | | | Perhaps the answer is for traditional estate agents to |
| Good or bad, reviews of hotels are available on | | | | do what Thomas Cook and Thomson Holidays are |
| specialist internet sites where ordinary holidaymakers | | | | doing - keeping a presence on the High Street while |
| are free to give unbiased advice on a hotel, the | | | | also having a good internet site that does everything |
| staff, surroundings, and what to expect. | | | | holidaymakers who use the internet site expect a |
| The travel sites with reviews can be really up to | | | | holidays site to provide and more. |
| date as well, often from people who have just | | | | Tenerife holidays resources is available with |
| stayed in a hotel, and people thinking of booking a | | | | yourtenerife. |
| hotel don't have to rely on advice which however | | | | |