| New technology, as well as increasing demand from | | | | stolen in the post and although, so far, the problems |
| consumers, will help to make online film rental | | | | haven't deterred online DVD renters the option of an |
| services a reality. | | | | easier service is likely to tempt them. |
| Users of services to help customers compare online | | | | In addition, the idea of instant access to a large |
| DVD rental services can now see how DVD rental | | | | catalogue of over 60,000 movies is likely to appeal to |
| companies are responding to new products. | | | | consumers used to a large amount of choice online. If |
| For example, users of the UK's biggest movie rental | | | | only as a means to have spontaneous Star Wars |
| service, LoveFilm, will soon be able to change their | | | | marathons on a rainy weekend. |
| rental queue and watch movies through their | | | | Online services will also mean greater value for |
| television sets. | | | | money as with waiting times between movies are |
| Hardware distributor, Samsung has said that it will | | | | completely abolished. |
| support a new streaming service in their new | | | | With these advantages to online DVD streaming |
| televisions which will allow LoveFilm users to access | | | | services, a rise in the number of services available is |
| the entire catalogue of 60,000 movies using just a | | | | predicted. It is expected that the rise in new online |
| remote. | | | | DVD rental technologies will eventually make film |
| The service will be available on Samsung's new | | | | rental through the post a thing of the past. |
| platform, Internet at TV, which will support | | | | On the other side of the Atlantic, meanwhile, online |
| downloaded apps and widgets. The LoveFilm app will | | | | DVD rental through gaming devices has become |
| be available for download, along with BBC's iPlayer. | | | | increasingly common. |
| Sony has allegedly also cut a deal with LoveFilm to | | | | PS3, Xbox 360 and even Wii gamers can already |
| release a streaming service on its new Bravia | | | | stream movies through their consoles using a |
| televisions. The word on the grapevine says the | | | | streaming service by US DVD rental giant, Netflix, but |
| LoveFilm service will be built into the XrossMediaBar | | | | we're yet to see it over here. |
| (a very swish tool designed by Sony to navigate | | | | Experts are suggesting that we could also see an |
| around their TVs and consoles), which suggests that | | | | online DVD streaming service through set-top boxes |
| we could soon see streaming through the PS3. | | | | (for example, Sky plus and Freeview boxes) and |
| The ideas are likely to win favour from anyone who | | | | even Blu-ray players. |
| has ever suffered poor service from Royal Mail will | | | | One thing is for sure, as competition in the online |
| also rejoice at the news. Consumers who compare | | | | DVD rental market grows more fierce ways to |
| online rental find that most companies use the | | | | watch films online will creep higher up the list for |
| national postal service. | | | | those consumers who compare online DVD rental |
| DVDs are notoriously liable to be lost, damaged or | | | | deals. |