| All industries seem to be affected by the economy in | | | | Copywriters are the one ones that sell you through |
| 2009. With as much negative press about the | | | | the written word. They make you want to read |
| economy in the news it has been somewhat | | | | more about a story, to turn the page. It is this skill |
| surprising to find newspaper layoffs were as much | | | | that is also necessary for success when marketing a |
| the news as it reported. This made me reflect on | | | | business online. |
| two things about newspapers. | | | | As more newspaper layoffs occurs those with |
| One is whether it was the economy that caused the | | | | copywriting skills should consider coming online to |
| layoffs across the country in the industry or was it | | | | market for online publications or to start your own |
| technology? The other was the movie "The Paper" | | | | business. This will enable you to use skills you |
| starring Michael Keaton, Glenn Close and Robert | | | | currently have and take them into a new medium. |
| Duvall. From this movie I was made aware of the | | | | Instead of encouraging your readers to turn the |
| sheer number of men and women it takes to | | | | page of the paper the idea online would be to get |
| produce a paper on a daily basis and the amount of | | | | potential customers to click on your links for further |
| work that actually goes into the production. | | | | information. It's all tied to effective copy. The art of |
| In this digital age the need to have news almost as | | | | copywriting is so critical online it can mean the |
| fast as it occurs proved that newspapers may be old | | | | difference between success and failure. |
| by the time it reaches your front door. We turn to | | | | As you ponder your next career move consider the |
| our digital devices not only to keep up with the latest | | | | talents you possess and use the tried and true skill of |
| information but to become a part of it using social | | | | copywriting to market any business successfully |
| media. This information revolution is what's causing | | | | online. |
| the layoffs in the newspaper industry. | | | | To learn how to combine your copywriting skills and |
| Although there are many departments necessary to | | | | take any business to the to an explosive level online |
| run a successful paper, I find the copywriters most | | | | subscribe to my blog and sign up for my free access |
| interesting and closely related to my business. | | | | to training. |