| Outdoor digital signage is one of the fastest growing | | | | There are those that argue that these digital |
| areas in the whole digital out of home (Dooh) | | | | billboards are a distraction to motorists and many |
| industry. In outdoor locations across the country, | | | | counties are now looking at banning roadside screens. |
| screens and digital billboards are beginning to spring up | | | | However, as with any new technology the onus of |
| everywhere from the high street to along roadsides. | | | | responsibility rests with the installers so if you feel |
| Digital signage (DS) in outdoor locations does require | | | | that your outdoor digital signage campaign could be |
| a lot of forethought before you go ahead and erect | | | | seen as distracting to motorists, perhaps you should |
| an installation as there is a lot to think about. | | | | think again. |
| Firstly, there is the location. Not only do you have to | | | | Public Liability |
| find somewhere where the display will be as visible as | | | | If your DS was to fall and injure somebody then you |
| possible but also you need to ensure you have the | | | | could be culpable for a hefty compensation claim so it |
| relevant permission, and secondly, you need to | | | | is vital you ensure the screen is secured and can not |
| ensure that whatever type of outdoor digital signage | | | | pose a risk. Also it is important to remember that if |
| you are erecting, that it is safe. | | | | somebody was to vandalize the screen, resulting in |
| There are many different areas of health and safety | | | | smashed glass or other hazards, you could also be |
| that you have to think about before placing DS in an | | | | liable for that so ensuring the outdoor digital signage |
| outdoor location: | | | | is protected with a vandalproof LCD enclosure with |
| Driving Distraction | | | | toughened shatterproof glass is essential in an |
| There has been much debate in many states and | | | | outdoor location. |
| counties where DS has been erected along roadsides. | | | | |