| Mobile payments: markets, analysis and forecast, | | | | regulatory and standardisation bodies and services |
| 2010-2015 | | | | providers are now working together to make the |
| A recent news report highlighted that many users | | | | mobile payments a commercial success. They are |
| trust their mobile more than their bank when it | | | | aware that the market is gaining mass popularity and |
| comes to handle money. Mobile payment, also called | | | | reaching 'critical' mass. The recent testing of mobile |
| M-payment or mpayment, is at forefront of this | | | | payment technologies at mass scale has increased |
| technological innovation, development and establishing | | | | prospects for mobile payment's application in more |
| this element of trust and security. The improvement | | | | areas and a faster growth in future. |
| of security has seen the use of mobile funds transfer | | | | "Everyone now has a mobile phone, which makes it a |
| and transactions increase both in quantity of goods | | | | logical alternative to using debit and credit cards," |
| and services purchased, as well as value. The direct | | | | says the CEO of one of the markets leading players. |
| and obvious benefits of enabling large-ticket items | | | | According to him, the options that mobile phones |
| such as airline tickets and life insurance premiums is | | | | now have for handling bank transactions must be |
| clear, but also the subtle message it conveys to the | | | | expanded to include a mobile payment procedure and |
| consumers is even more significant. Initially, few | | | | numerous further applications will be developed in this |
| customers will spend great amounts every day on | | | | area in the next few years. |
| their mobile but the increase in limits by banks and | | | | Our brand new report, Mobile payments: markets, |
| vendors underscores the confidence in the channel. | | | | analysis and forecast, 2010-2015, provides you with a |
| The coming of age of mobile payments will drive any | | | | clear insight of the mobile payment's technologies and |
| sceptics to adoption. ( ) | | | | methods, areas of applications and use, markets, |
| The options to purchase goods and services, which | | | | supporting factors and concerns, insight on the |
| previously were available on the internet, are now | | | | industry's leading players, and an analysis of the |
| being made accessible on mobile phones. There is | | | | future growth and forecast. It examines the |
| now a window of opportunity for businesses, | | | | opportunities offered to mobile payments |
| consumers and you - you should take advantage of | | | | stakeholders in view of the different trials and |
| it. All the stakeholders: mobile phone operators, | | | | surveys involving all of them, including the consumers. |
| developers and manufactures of payment systems, | | | | |