| A few months ago I was working with a client in | | | | marketing. Their standpoint was , "we make sure |
| Detroit. I was in the first phases of getting them in a | | | | that the client's web developers portray the same |
| position for people to find their establishment: they | | | | image and message." Talk about leaving money on |
| had an old number in the yellow pages, 411 | | | | the table! |
| information didn't have them listed, and they were no | | | | I thought this would be a great opportunity for any |
| where to be found on the internet. After correcting | | | | marketing company. I then approached the top four |
| these issues for them, I was able to sell them a | | | | PR firms in metro Detroit, and none of them offer |
| website job, however they opted out of SEO | | | | web site development. Yet after many conversations |
| efforts. | | | | and meetings, I was unable to convince any of them |
| While working on the website project for this client, I | | | | they needed to offer these services to their clients. |
| was absolutely dumbfounded to hear that they had | | | | To me this is a mystery. How can a PR firm neglect |
| been working with a very prominent PR firm in | | | | addressing or providing website development in this |
| Detroit, which will remain nameless. I couldn't believe | | | | day and age of technology. Newspapers are dropping |
| it. What exactly was this PR doing for this client? I | | | | like flies. Everyone is looking to the internet for |
| found out they had worked on logos, brand image, | | | | information. Newspaper ads are being replace by |
| and menus, but neglected even the simplest things, | | | | blogs and articles. You Tube and Podcasts are |
| like listing their place in information! | | | | replacing TV commercials, yet none of these PR |
| After chatting with this PR firm, I discovered that | | | | firms think it prudent to offer or provide internet |
| they did not offer website development or | | | | based services to clients. |