| My friend Jim is promoting his business using SEO. He | | | | traffic to your website accompanied with sales. |
| was writing a press release (PR) when I last visited | | | | Internet news channels such as Google news, Yahoo |
| him. I was surprised. Many questions crossed my | | | | news, etc. index press releases. This means that all |
| mind: Why should one write a press release to | | | | those who subscribe and read these news websites |
| promote one's business? I could not understand the | | | | will come to know of the press release if it is |
| logic behind this. Jim explained that a press release | | | | indexed by the search engine. The publicity for your |
| could be a written text that describes a news-like | | | | brand and website increases resulting in an increase in |
| event on the products or services you wish to offer | | | | traffic to your website and thereby sales. |
| to your customers or could be some information | | | | People love reading the news and are always on the |
| about your company. If the story interests television | | | | lookout for good stories. If you can give the reader |
| networks, radio stations, magazines, newspapers as | | | | good, genuine stories through PR then you can |
| well as online resources then it will get published | | | | definitely carve a niche for your company. So ensure |
| bringing with it all the glory of media publicity at no | | | | that your story interests the reader and is not in the |
| cost. | | | | lines of an advertisement. If the reader senses an |
| I was excited when I came to know that a press | | | | advertisement then it will lose its value. |
| release could also do the following: | | | | Online PR distribution paves the way for search |
| It is capable of increasing the traffic to your | | | | engine optimization. Search engines favor press |
| website | | | | release and the website's ranking increases. It is |
| It helps to increase keyword rankings | | | | every businessman's dream to see his website at the |
| It increases the back links to your website | | | | top of search results. |
| It draws the attraction of the search engines to | | | | If you impress your customer with your press |
| your website | | | | release then the credibility of your business increases. |
| It increases the brand name of the website | | | | Your customers value your products and this goodwill |
| And, it can do all the above at no cost | | | | will continue for all the products and services you |
| You can just send out one press release and grab | | | | offer in the future. |
| the attention of a wide audience including journalists | | | | Having understood the benefits of writing a PR, why |
| and websites that are from the same or similar | | | | wait for a news to happen. Every small thing that |
| industry. You can gain instant publicity through PR as | | | | happens in the course of your business could be |
| it will help you to get more prominent news rankings | | | | turned into news like, for example, a discount sale, an |
| and flash the limelight on you in media stories and | | | | award won, a fund-raising program, etc. I have |
| product reviews, and link the interested reader to | | | | picked up my pen to write a press release for my |
| your company's website and hence ensure increased | | | | business, and why not you? |