| For the first few years that caller identification was | | | | lookup, this exciting new technology is putting the |
| on the market, the system worked pretty well. | | | | power back in the hands of the public and out of the |
| Companies who relied on telemarketer calls to do | | | | hands of telemarketers. |
| business were transparently exposed to the world | | | | These massive online databases make use of |
| and folks who knew what numbers and company | | | | information from the Internet interwoven with public |
| names to look for could easily avoid their traps. Now, | | | | records information to provide clear and concise |
| these same companies have devised ways to block | | | | pictures of who exactly belongs to a phone number. |
| part of the caller ID information so that only the | | | | Simply input any number you have into the search |
| number comes through, but not the company name. | | | | field and you are given the name of the person the |
| This leads most people to bend down and pick up | | | | phone number is registered to, the address and other |
| the receiver since they can never be completely sure | | | | information if available. This other information can |
| who is on the other end. This launches your | | | | include web-based information such as an email |
| telemarketer into their spiel that can be extremely | | | | address or alternate phone numbers. Most people |
| difficult to stop unless you just plain hang up. Now, a | | | | would pay a pretty penny for a reverse phone |
| new online based technology has come to the | | | | report, but in reality, they only cost a few cents per |
| forefront in the fight against unwanted and | | | | search. |
| unsolicited phone calls. Known as a reverse phone | | | | |