Successful Change and Improvement Needs Balanced Improvement Planning

"A foolish cabin owner eventually lost his cabin to thebetter they'd do better. He urged them to help
rot that set in through the leaky roof. When it waschange the culture to "full participation, full
raining, he couldn't fix the roof. When the sun wascommunication, and full disclosure." He argued for "not
shining, he was too busy outside doing other things --thinking in traditional ways" and "finding innovative
and the roof didn't need fixing then anyway."ways to get the job done."
As Yogi Berra would say, "it was déja vu allHe suggested they "look for ways to add value
over again." Five years earlier I had conducted a fewthrough totally accurate shipments, timely delivery,
introductory service/quality improvement workshopsquick turnarounds, a positive attitude, eliminating
for the senior management group and head officeunnecessary paperwork and tasks, cooperative
support people of a large distribution company.teamwork, an open door policy, improving efficiency,
Performance and feedback surveys were conductedsharing ideas, reducing shrinkage, and initiating
and reviewed during these and follow up workshops.change."
The company clearly had problems with saggingHe went on to outline "a suggestion program" (which
morale and customer service, rising costs fromwas a form to fill out and send to him) and stressed
inefficient processes and quality problems, and lowthe company's open door policy. He then suggested
innovation levels.that managers should be "kind enough to have
I recommended they begin a multi-year servicemeetings with your staff" and have them fill out a
quality improvement process. I showed them howsuggestion form and send these to him. "I will take a
they could significantly boost the performancehard look at it and if there are any worthwhile
capability of the organization. The senior managementsuggestions there, I will act on them very quickly."
team wouldn't buy it. They felt the time and moneyThat was it. There was no skill development, no
needed to plan, coordinate, train, and support such ansystems alignment, no systematic approach to
extensive improvement process was far too high.process reengineering or improvement, no
Instead they threw a few "home-baked" service,measurement and feedback systems, no education
quality, and motivation training programs at everyone.and communication, and no changes to the
Then they hired expensive consultants to design andcompany's reward and recognition systems and
install millions of dollars worth of new computerpractices. In short, there was no improvement plan.
systems. This was based on an extensive strategicThere was nothing but good intentions and
plan that took months of senior management time,exhortations to improve. He was trying to get
market studies, financial analysis, and more expensivedifferent results while continuing to do the same
consultants.things!
Now, here I was five years later, watching the CEOUnfortunately, this company's senior management
deliver a presentation to his company's managers andteam has lots of company. Many managers confuse
head office support people. He outlined themaking changes within their organization with making
company's stalled results for the past few years andchanges to their organization. Both are needed. But
talked about the changes needed. He said everyonethey have to be balanced. Changing an organization
needed to work together better. They had to getor team's composition or reporting structure,
costs down. He said they all needed to work harderintroducing new technology, pulling people and money
and smarter. Service and quality levels had to rise.from one area, or pumping money and people into
Managers needed to take more responsibilities andanother area isn't enough on its own. Unless
empower people.organization and team skills, systems, processes, or
But there were no plans for doing all this. He washabits are changed, the other changes won't make
merely exhorting them to improve. He was clearlyany lasting improvement to performance.
operating on the assumption that if they knew