Sustainable and Disruptive Technologies - Tips to Differentiate in Order to Improve the Innovation

Innovation is a very important stage for any type ofnew market among non-consumers or by providing a
business nowadays, we are kind of fed up to hearclearly less expensive solution - often in trade off for
everywhere innovate or else die, innovation is closelyreduced performance, say, targeting customers who
related to technology, there is a time when we facedo not value the extra features/high performance of
somewhat like a dilemma in the innovation curve. nothe existing product or simply cannot afford it
matter if it is a product, service, marketing,(low-end disruptive innovation).
application, potential or lateral.Disruptive technologies are only applicable in
What is really hidden in the very core of thisinsignificant or new existing markets result in worse
concept? we must answer several questions, ofproduct performance, at least near-term
course many questions arise when we are talkingunder-perform established products in mainstream
about this, however we can summarize these: Howmarkets, are afflicted with a high level of uncertainty
can you make an economic decision aboutand risk.The result of this is the incumbents abide by
technologies? How to transfer a technology into anthe established technology and avoid to cannibalize
innovation? What distinguishes sustainable fromtheir income by disruptive technologies or
disruptive technologies? Which factors decide aboutrespectively to enter unprofitable markets. Thus,
the innovations to pursue? What is characteristic forthey block themselves the access to new growth
successful innovations? How can you successfullymarkets or miss the development (incumbent inertia),
design the process of innovation? How can youthis bring forth what is called the innovator dilemma.
accelerate the product development processAdvices for innovation management goes to three
successfully (within an innovation cooperation)? Whatvery important levels, first from the Executive level,
determines the change from closed to openthere hast to be an adjustment of the organizational
innovation? How to enhance the creativity of astructure, second, application of the Discovery Based
company and include knowledge from the outside?Planning, and preparatory management of the
Once we have asked ourselves these questions weportfolio with strategic options. After we set up the
have to understand what stage are we into now?Executive level, we should strive our attention to the
where are we focusing our efforts, are we usingDisruptive Technology Scanning, what we mainly do
peacemaker technology, key technology, basichere is a definition and analysis of the value chain
technology, or a former technology?competition industry cost structure, an Evaluation of
Sustainable technologies improve the performance ofa new technology towards disruptive characteristics
established products, along the dimensions ofand a Trajectories mapping Evaluation relating the
performance that mainstream customers in majorexisting value chain.
markets have historically valued in the other handAnd the third level is Developing the Opportunities
Disruptive technologies bring to market a veryand Business Models and this consist on Mapping of
different value proposition than had been availablethe new value networks, Identification of
previously. They have features that a few fringeopportunities and development of adequate business
(and generally new) customers value, based on thismodels and the Formulation of a portfolio with
we can say that Disruptive technologies are typicallystrategic options. Doing so our innovation curve will
cheaper, simpler, smaller, and, frequently, morenot experience damage or critical alteration which will
convenient to use, by introducing a new performanceresult on many problems.
dimension to the product and therefore creating a