| Taxi Dynamic Advertising varies in so many ways, | | | | Which taxi cab would you take? I for one would |
| using a taxi media advertising case could save you a | | | | take the first one even without asking a price! |
| lot of time and money, just image you have spent 9 | | | | This can also be said for the different types of |
| hours creating some fantastic content for your | | | | dynamic advertising that is used inside and on top of |
| mobile digital signage solution to find that the screens | | | | cabs, I for one know that when I have had a good |
| have been smashed or even worse, stolen. This | | | | experience I tell lots of people as when I have a bad |
| would certainly make you question why you ever | | | | one, now on a recent visit to Holland, I caught a cab |
| bothered. | | | | from Schipol airport to my hotel, in the rear of the |
| But the purpose you bothered, is so that your taxis | | | | cab, interactive screens were in the headrest and |
| are different from your competitors, this drives your | | | | you could even select local restaurants by entering |
| perceived value in customers eyes higher as is | | | | your postal code of the hotel, perfect for me as I |
| appears that the owner operator is investing in the | | | | had no dinner reservation and it was getting late. I |
| new technology and everyone wants to be involved | | | | asked the driver about the touch screen headrests |
| with that. Let me just high light one scenario: | | | | and he told me that his referral business had |
| 2 taxi cabs turn up to collect a passenger, one is | | | | increased by 20% since the interactive digital |
| brand new, with shinny paint work and a smart, polite | | | | advertising headrests had been installed, over a |
| driver, the other cab turns up, it is battered and | | | | period of 3 months. I for one have his number in my |
| rusty and you are greeted with, "where ya going?" | | | | cell phone for my next visit to Holland. |