| > | | | | A Press Release is the best method of increasing |
| The Most Beneficial and Most Under-Used Web Site | | | | Search Engine Ranking by linkage. Once a Press |
| Promotion Tool | | | | Release is published by any of the News Media, it is |
| By: Rich Brunelle | | | | archived in a searchable database. This placement of |
| Of all the methods of Web Site Promotion, the Press | | | | your link into a high ranking, high traffic media site is |
| Release is by far the most beneficial tool available. It | | | | priceless. Test this for yourself if you wish. Simply |
| is also one of the least used tools. When thinking of | | | | prepare and distribute a press release. Within two to |
| Web Site Promotion, a web site owner or his | | | | five days, do a search for your web site. If your |
| delegate has to consider what method of promotion | | | | Press Release was accepted and published, you will |
| will bring the best results. But, a majority of these | | | | find a number of links from the media that published |
| people fail to recognize the significance of the Press | | | | your Press Release back to your web site. And, |
| Release. | | | | what if one of those media sites just happen to be |
| Press Releases are one of the few documents that | | | | Google or Time Magazine? We can wish and dream, |
| can be submitted one time to one location, but be | | | | can’t we? |
| considered for publication in millions of other locations. | | | | What do you have to do to get your Press Release |
| Press Releases submitted to a quality News | | | | published? There are only two rules to successful |
| Distribution Service are routinely reviewed by a bunch | | | | Press Release distribution and publication. 1. WRITE |
| of Journalists. Journalists from all forms of media | | | | WELL. And 2. SUBMIT IT WELL. There are no Editors |
| consider use of Press Releases in their publication. It | | | | that like poorly written anything. Poorly worded or full |
| is probable that a Press Release of significance will | | | | of grammatical errors gets one thing, the trash. And, |
| get selected by numerous Journalists for inclusion in | | | | regardless of many peoples opinion, the News |
| their publication or media as a Press Release, as well | | | | Distribution Service utilized is very important. You can |
| as used for a subsequent news feature. How many | | | | submit a press release about Jimmy Johnson getting |
| times has Google generated a Press Release that | | | | caught eating boogers and subsequently getting |
| creates news features on television, radio, print | | | | promoted from the Mailroom to Building Maintenance, |
| publications, and all over the Internet? In case you | | | | as long as you follow the proceeding rules. |
| aren’t sure the answer, every time. | | | | To write a Press Release well, you have to |
| Now, most of us will never write a Press Release of | | | | understand the use of a Press Release. A press |
| such significance as to reach all forms of media like a | | | | Release is not a Sales Brochure. A Press Release is |
| Google press release, but a simple Press Release | | | | not for telling stories about your weird Uncle Alfred. |
| from an unknown stands a pretty good chance of | | | | A press Release is to tell the world some |
| getting significant distribution. A Press Release | | | | newsworthy event has or will occur. And believe it or |
| published on the Internet, immediately upon | | | | not, your web site or business probably has such |
| publication generates attention to your business or | | | | newsworthy events happening all the time. Once you |
| web site. How? Most of the News Media select Press | | | | have ascertained that you have such an event to tell |
| Releases for inclusion to their Internet news | | | | the world about, you have to write your article |
| publications. Most of these News Media sites also are | | | | properly. Not only do most places you can submit |
| Free Content Providers to millions of other web sites | | | | your Press Release to require it be in a certain |
| by offering free news feed linkage from the News | | | | format, but they also expect it to read a certain |
| Media site. Not all of the sites using such feeds are | | | | way. |
| going to select the specific feed that carries your | | | | A Press Release should start strong with an |
| Press Release. But, what if only one in ten do? You | | | | informative title, followed by an equally strong first |
| cannot pay for banner ads or search engine | | | | paragraph. The first paragraph should contain answers |
| placement that will give you as much promotion in a | | | | to Who, What, Where, When, and Why. Subsequent |
| single day. | | | | paragraphs should be used for interview quotes and |
| Press Releases are one of the few documents that | | | | or supportive content. Having done that, there is one |
| get published in other media that immediately attract | | | | more important element to a proper Press Release. |
| attention to your business or web site. Newspapers, | | | | There is no such thing as an anonymous Press |
| Newsletters, Magazines, and a large amount of | | | | Release. Press Releases contain all the specifics |
| company bulletin boards frequently pick up and | | | | relative to the person making the Press Release. |
| publish Press Releases from News Distribution | | | | There are some Editors and Journalists that actually |
| Services. If your Press Release is picked up for | | | | want to discuss the Press Release content, and your |
| publication, the first day of its release will probably be | | | | Press Release will not see the first glimpse of |
| the strongest in the print media. However, | | | | publication if they are unable to contact you. |
| newsletters and magazines usually are not a daily or | | | | This article has not prepared you for writing and |
| weekly publication. So it’s possible that two | | | | distributing your Press Release properly. Doing so is |
| weeks or a month after its release, your Press | | | | not my intent. The sole intent of this article has been |
| Release will get another strong viewing. | | | | to raise your awareness regarding the value of Press |
| Press Releases are one of the few documents that | | | | Releases. I recommend that you consult a |
| get published to numerous locations without much | | | | professional, read a book on the topic, or find a |
| effort. One single Press Release, submitted to a | | | | friend that works in Public Relations to help you for |
| quality News Distribution Service is considered for | | | | best promotion of your company or web site using |
| publication in millions of media publications, read by | | | | Press Releases. But, if you are willing to put forth the |
| tens of million readers. So, even if only one of these | | | | effort, you will find the Press Release one of the |
| publications picks up and publishes your Press Release | | | | strongest promotional tools available to you in any |
| . . . Do the math! | | | | media. |