| Commercial printing is all about those shiny marketing | | | | halftone process using the CMYK scheme. With its |
| collaterals you use to entice your target readers to | | | | ‘semi-opaque’ characteristic of ink, color |
| your business. In fact, commercial printing is all about | | | | printing can produce another optical effect of |
| creating a collage of beautiful colors that use | | | | full-color images and graphics using halftone dots of |
| halftone, spot colors, and process colors. | | | | varied colors. |
| With new technology coming out everyday, using | | | | Spot Color |
| black and white for your printing jobs is not anymore | | | | In commercial printing, spot color refers to any color |
| beneficial if you want to attract more attention. With | | | | produced by a pure or mixed ink in a single run. It is |
| new technologies developing, it is a crime nowadays | | | | basically made up of the CMYK spot color scheme- |
| to produce your marketing collaterals minus the | | | | cyan, magenta, yellow and black. This method is |
| brilliance of color. | | | | called a four-color process. With more advanced color |
| In order for you to get the best quality print job for | | | | process such as the hex achromatic process, it |
| your business, you need to understand commercial | | | | usually applies six spot colors, including orange and |
| printing and how you can use it to help you grow | | | | green. Hence, instead of CMYK, you now have |
| your business. Here are a few concepts to help you | | | | CMYKOG as your color inks. |
| understand the process better: | | | | Additional information: spot color is often used by |
| Halftones | | | | most technicians of offset printing to refer to any |
| Halftoning according to Wikipedia is generally used to | | | | color produced by non-standard offset ink- e.g. |
| reproduce your graphics and image via mechanical or | | | | fluorescent inks, spot varnish, metallic inks, and even |
| electrical means that applies ‘continuous | | | | custom hand-mixed ones. |
| tone’. This can be done by utilizing dots with | | | | Process Color |
| different sizes and then giving each of them equal | | | | Process color, on the other hand, is used to create |
| space. The image that was produced is then referred | | | | the brilliance and vibrancy of shades in the images |
| to a ‘halftone’. | | | | that we see in magazines and brochures. It is |
| The difference that a halftone process makes | | | | blending together both the halftone and spot color to |
| particularly on visual reproductions is that binary | | | | produce the image that we want. |
| images are printed using only one color ink. What | | | | This method uses CMYK by concealing a part or |
| makes this process special is that it utilizes optical | | | | entirety of certain colors against a white background. |
| illusion to achieve the smooth tones that we finally | | | | It absorbs specific wavelengths of light to |
| see in the completed output. The binary reproduction | | | | ‘subtract’ from its brightness. |
| relies on the blending of the tiny halftone dots when | | | | Know more information about commercial printing by |
| seen using the human eye. | | | | consulting with the experts. |
| Color printing is then produced by repeating the | | | | |