Value Proposition for GSM Customers Enhanced with Reliance Communications

The launching of Reliance GSM services has provedTo wrap it all up, we can say that Reliance Mobile
to be boon for many customers. These services notGSM services new offer the following features:
only cater to the needs of their corporate customers- Lifetime Validity to their subscribers
but have also proved their mark in the rural areas.- In addition to this, a daily talk time credit of Rs. 4
Since we all know that the main focus of thefor a period of 90 days and a total talk time of
company is to cater successfully to the growingRs.360
demands of their customers.The benefit of this service is that Reliance GSM
In order to do so, Reliance Communications hassubscribers can also avail lifetime validity and a double
added a new leaf to their already existing Customertalk time benefit by recharging with a special tariff
Experience Programme. The previously launchedvoucher of Rs. 26. Customers can use their additional
Customer Experience Programme proved to be atalk time to make local calls or send SMS to any
huge hit and was much appreciated by customers.mobile networks.
What is the Value Proposition by RelianceAdditional Facilities Subscribers Can Avail from these
Communications?Services
This new value proposition was designed to addressReliance communications has offered special
the issues faced by customers with regard to talkpackages to attract the youth segment in India.
time and incoming validity. In their previous schemesYouth are the major populations that make use of
the company offered either 3 months or 6 monthsthe value added service of mobile phones. Making use
validity to their subscribers, but with this newof this opportunity Reliance has introduced an SMS
schemes Reliance subscribers can now enjoy life timepack this offers subscribers to send around 500 free
validity at nominal charges.local SMS for Rs.