| v> | | | | you are looking at. |
| If you read the paper or visit internet news sites | | | | The first thing to go when you are trying to |
| with any regularity you will know that the word | | | | maximise your profits and minimise your losses is |
| recession’ is appearing more and more in a | | | | usually advertising. But that is the worst step to take |
| number of different places. The impact of that word | | | | since it effectively cuts off any chance of snagging |
| is sometimes reduced slightly by the addition of the | | | | more customers. The online businesses that still |
| word possible’ in front of it, although at | | | | devote plenty of time to website promotion will be |
| other times you’ll see the word | | | | the ones to ride out the financial storm more easily. |
| global’ instead. While everything seems to | | | | So the answer would surely be no — any |
| emanate doom and gloom at the moment, what | | | | recession or threat of one doesn’t stand a |
| impact would a recession have on internet | | | | chance of damaging internet businesses any more |
| businesses? Moreover, are they already feeling the | | | | than it would damage traditional ones. In fact, |
| impact or are they more protected than the | | | | provided they continue with the web marketing |
| traditional bricks and mortar businesses? If you read | | | | techniques they have used up until now, they stand |
| the paper or visit internet news sites with any | | | | to get a bigger proportion of the spending money |
| regularity you will know that the word | | | | that is still out there. |
| recession’ is appearing more and more in a | | | | Many people automatically check online before |
| number of different places. The impact of that word | | | | making any purchases nowadays, because they |
| is sometimes reduced slightly by the addition of the | | | | know they can do a quick price comparison between |
| word possible’ in front of it, although at | | | | sites and find the best deal — which is almost |
| other times you’ll see the word | | | | always better than the bricks and mortar businesses |
| global’ instead. | | | | can offer them, thanks to the lower overheads. |
| While everything seems to emanate doom and gloom | | | | Profits may sink lower, but in the end it will be the |
| at the moment, what impact would a recession have | | | | businesses that can offer the most competitive |
| on internet businesses? Moreover, are they already | | | | prices that will do well in times of recession, since |
| feeling the impact or are they more protected than | | | | they will grab the lion’s share of the money. |
| the traditional bricks and mortar businesses? | | | | The threat of a recession will not damage internet |
| There is no doubt that consumer spending is slowing | | | | businesses per se; instead it will merely highlight those |
| down in some countries. Worry over interest rates, | | | | businesses that aren’t up to working harder |
| the economy and the rate of inflation are partly to | | | | to keep their heads above water in more trying |
| blame for this. Everyone is understandably being | | | | times. Putting the minimum amount of effort in at |
| more cautious. It seems harder to make a sale at | | | | such a time isn’t likely to bode well for the |
| the moment, but not all internet businesses are | | | | future, so now is the time to check out your own |
| suffering. | | | | business to see how well you would do if the much |
| If a full blown recession did hit, then there is no | | | | feared recession did actually kick in. |
| doubt that sales online would suffer just as those in | | | | Having a plan of action before something happens is |
| the shopping malls would. But the degree of suffering | | | | always the best way to get through it. |
| is likely to be mixed, depending on which businesses | | | | |