| Yowza is a very interesting iPhone application which | | | | app at the time of this writing. |
| has been developed by actor Greg Grunberg, whose | | | | Grunberg has said that many major retailers are |
| day job is to save the world on the TV show | | | | jumping on board with Yowza, and they are currently |
| Heroes. Now he is trying to save everyone money. | | | | working on a deal with Target. One intriguing feature |
| Yowza is an application which allows businesses to | | | | about Yowza is that it will automatically display the |
| offer exclusive offers to mobile phone users. | | | | coupon's barcode directly on the iPhone's screen. This |
| Yowza can be downloaded for free from Apple's | | | | barcode can then be scanned at the register during |
| App Store. Once it is launched, it will calculate your | | | | checkout. This is truly an example old school meets |
| location via GPS. Then it will immediately begin | | | | new school. |
| showing coupons from businesses which are in your | | | | The only downside about Yowza is that it is still new. |
| immediate vicinity. | | | | Currently, there aren't that many coupons actually |
| Initially, it will show coupons that are within 1 mile of | | | | displayed when you launch the program. Until more |
| your location. If none of those suit you, you can | | | | retailers jump on board, this app isn't really as good |
| view coupons within 5 miles or 15 miles. This app is | | | | as it sounds. However, as more retailers join the |
| most powerful when you are in a shopping center or | | | | program, more people will download the app. As |
| a mall. Then you can simply fire up the app and see | | | | more people download the app, more retailers will |
| which stores are offering special deals. | | | | feel compelled to jump on board. Eventually, a critical |
| For example, perhaps you are hungry and are looking | | | | mass could be reached whereby Yowza becomes |
| for a place to grab a bite to eat. You might fire up | | | | the next "must-have" app on the iPhone. |
| Yowza, and a coupon from Dairy Queen pops up. | | | | As of now, that critical mass hasn't been reached. |
| The coupons might state that they are offering a | | | | Nevertheless, the App is free to download, so there's |
| special deal on their medium fries, hamburgers, small | | | | no reason not to fire it up and see if there are any |
| ice cream cones, and medium soft drinks: you can | | | | coupons for your favorite businesses in your area. |
| select any two of these items for $3, any 3 items | | | | Yowza offers are also available to Blackberry, Palm |
| for $4, or any 4 items for $5. Not a bad deal. This | | | | Pre, and Android users if they download the Where |
| was an actual offer from Dairy Queen in the Yowza | | | | App. |